10 UNASSAILABLE REASONS WOMEN RULE

1. Women make the financial decisions.
2. Women control the wealth.
3. Women outlive men.
4. Women start most of the new businesses.
5. Women’s work force participation rates have soared worldwide.
6. Women are closing in on “same pay for same job.”
7. Women are penetrating senior ranks rapidly
8. Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness & value-added imperatives.
9. Women are better salespersons than men.
10. Women buy everything—commercial as well as consumer goods.

Quote: Selling to men is the TRANSACTION Model. Selling to Women is the RELATIONAL Model. (Selling to Men, Selling to Women, Jeffery Tobias Halter)

The Five Costliest Mistakes You Can Make in Marketing to Women (By Andrea Learned)

1. Mistake: Thinking that women are a "niche."
   Reality: Women are the primary consumers in the United States, and are rapidly becoming so in the rest of the world.
2. Mistake: Thinking that the female consumer marketing opportunity requires less funding.
   Reality: Women are no "specialty" market, so reaching them should be a budget priority.
3. Mistake: Dividing markets along purely gender or demographic lines.
   Reality: Within all those demographic categories lies the key - consumer behavior. Women need relationships based on interests, personal identities, and affinities.
4. Mistake: More men are on-line than women.
   Reality: Women have become the majority of Web users & do the most on-line shopping.
5. Mistake: Focusing on women will alienate men.
   Reality: Focusing on women delivers the best to everyone. Women are not afraid to stop and ask for help & so they will demand more.

Quote: “Goldman Sachs in Tokyo has developed an index of 115 companies poised to benefit from women’s increased purchasing power; over the past decade the value of shares in Goldman’s basket has risen by 96%, against the Tokyo stock market’s rise of 13%.”

Companies Owned by Women Set the Pace in Small Business

• Women now own nearly 50% of all privately held businesses.
• Women are starting businesses at twice the rate of all privately held businesses (17% versus 9% overall).
• Women-led business revenues are up 39% since 1997
• Women-led businesses are fuelling employment and economic growth. (The Centre for Women's Business Research annual report findings)
  

“One thing is certain: Women’s rise to power, which is linked to the increase in wealth per capita, is happening in all domains and at all levels of society. Women are no longer content to provide efficient labour or to be consumers with rising budgets and more autonomy to spend. … This is just the beginning. The phenomenon will only grow as girls prove to be more successful than boys in the school system. For a number of observers, we have already entered the age of ‘womenomics,’ the economy as thought out and practiced by a woman.”

— Aude Zieseniss de Thuin, Financial Times, 10.03.2006