“Exhibitions are one of the most effective mediums for establishing and maintaining customer relations - enabling them to touch, see, smell & feel products & then ask questions. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.”

• Exhibitions allow you to demonstrate products, answer questions, overcome objections and meet your
  market face-to-face
• At an exhibition you can harness all five senses to drive home your messages.
• Exhibitions bring your most active prospects and customers to you.
  

Facts

• 60% of visitors come specifically to see new products and services
• 45% come for information
• 35% to keep up to date with technology
• 20% to make business contacts
• 87% are aged over 25
• The top three reasons for recommending exhibitions to their clients were (in order of importance):
  • to build brand awareness;
  • to attract new customers;
  • to have direct contact with a target market. (EXSA RESEARCH)

Benefits to Exhibiting:

1. Neutral sales environment - The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory
2. A two-way communication process - Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
3. The buyer comes to you - Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so.
4. Launch Pad - Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations
5. Consumer understanding – Exhibition visitors find the environment secure enough to divulge key demographic information to assist in developing a quality database to understand your consumer.
6. Real-time feedback – Companies are able to gauge real time reactions & feedback from potential consumers regarding any specific element of the brand.
7. Relationship building - Exhibitions are about relationships – creating, reinforcing, developing and even mending them. Exhibitions offer personal interaction, a chance to get face-to-face with your market and thus are a critical reason to place the right staff on your stand with the appropriate skills, knowledge and attitude.
   

“There is no other lead generation activity, before there is even a commitment to spend advertising money, that will deliver between 10,000 and 14,000 carefully targeted consumers right to YOU! People who visit exhibitions are in the market to buy! They have responded to the advertising, made an effort to get to the venue and have paid to get in. They are the decision makers and they’re ready to commit!"