| "Over 80% of buying decisions in South Africa are made by women; and in 82% of households, the woman is the main shopper."
“IT’S A WOMAN’S WORLD” provides a unique opportunity to meet potential and existing customers in an up-market, one-on-one environment. For the cost of a single page ad in a magazine (glossed over by most readers) you can allow consumers a sensory experience that defeats all other forms of advertising.
The Show will be backed by a huge marketing and PR campaign aimed at the women of KwaZulu-Natal, offering them an experience to remember. Among the various media that have been earmarked for the campaign are:
- East Coast Radio
- Radio Lotus
- Ukhozi FM
- The Daily News
- The Mercury
- Independent on Saturday
- The Sunday Tribune (Supplement / Exhibition programme)
- All local newspapers around the province
- Airline magazines
- Inserts / ads in the January issues of all top women’s interest magazine
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